Reported 8 months ago
As the June off-season approaches and consumers tighten spending before summer vacations, department stores have started mid-year sales earlier than usual. With the industry facing the off-season, most stores experienced a slight decline or barely maintained performance in May compared to the same period last year. However, leading stores like Shin Kong Mitsukoshi saw growth amidst the challenges. In an effort to boost performance for the first half of the year, department stores are launching mid-year sales campaigns and aligning with e-commerce promotions such as the 618 Shopping Festival. By offering various incentives to members and forming partnerships across industries, stores aim to attract more customers during this period.
Source: YAHOO