Diageo Rejects Tequila Purity Allegations Amid Ongoing Lawsuit

Reported about 11 hours ago

Diageo has called a lawsuit alleging that its tequila brands, Casamigos and Don Julio, are not '100% agave' as claimed, 'baseless.' The company asserts that these tequilas are indeed made from 100% Blue Weber agave and undergo strict certification processes. The lawsuit, filed in federal court, alleges false advertising and questions the purity standards of the products. Diageo plans to defend its quality vigorously, while the broader issue of tequila purity raises industry-wide concerns, particularly regarding 'additive-free' claims.

Source: YAHOO

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