Reported 3 days ago
Wall Street analysts are projecting a challenging first quarter for the US media sector due to economic uncertainty exacerbated by President Trump's tariff policies, which have decreased consumer confidence and raised recession fears. This downturn may lead to significant cuts in advertising spending, particularly affecting traditional media while potentially shifting budgets towards streaming and digital platforms. Companies like Netflix are expected to maintain strong performance despite possible subscriber downgrades, while others, such as Disney and Warner Bros Discovery, could find themselves significantly impacted by reduced ad revenue and theme park attendance.
Source: YAHOO