Reported 16 days ago
Elliott Hill, a longtime Nike veteran who rose through the ranks since joining as an intern in 1988, is set to return as CEO in October 2024 after briefly retiring in 2020. His appointment comes as the company faces significant hurdles, including losses to competitors and internal culture issues resulting from previous management mistakes. Hill, known for his emotional connection to the brand and its employees, aims to restore confidence and reshape Nike's market strategy while addressing its struggling franchises such as Air Jordan and Dunk.
Source: YAHOO