Reported 13 days ago
In the evolving landscape of streaming services, a new type of customer, the 'subscription pauser', has emerged as viewers increasingly opt to pause their subscriptions rather than cancel them outright. Data from Antenna reveals that 34.2% of premium streaming subscribers resumed their service within a year of cancellation, reflecting a changing approach to streaming consumption influenced by rising costs and fluctuating viewing habits. Users often jump between platforms depending on the availability of shows and events, and services are adapting with flexible options to retain customer engagement.
Source: YAHOO