Expected Heavy Promotions for Holiday Shopping Season

Reported about 1 month ago

As the holiday shopping season approaches, analyst Sucharita Kodali from Forrester Research predicts an increase in promotions due to a cautious consumer mindset, stemming from past supply chain challenges and reduced retailer promotions. Major retailers like Amazon and Walmart are well-positioned, alongside brands like Dick's Sporting Goods and Crocs, which are expected to benefit from the heightened promotional activity.

Source: YAHOO

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