Reported about 1 year ago
FamilyMart is targeting the bubble tea market and announced that their brand 'Sip Tea' will officially adopt a dual-axis product strategy to aggressively seize the tea market opportunity. The company plans to invest over 2.5 billion Taiwanese dollars in machine equipment, production line patents, and product R&D to fulfill this goal. With the unveiling of their new 'Sip Tea' concept, FamilyMart aims to become the largest chain tea shop in the country by focusing on diverse ingredients, natural additives, and 24-hour freshly made deliveries, offering over 30 drink options to boost their tea sales by more than 50% compared to last year.
Source: YAHOO