Reported about 15 hours ago
Ferrari is leveraging cryptocurrency and appealing to tech-savvy youth by launching a digital token for an auction of the Ferrari 499P, the Le Mans-winning car. Slated for debut in 2027, this initiative aims to engage the brand's exclusive clientele while capitalizing on the rising trend of luxury brands connecting with younger affluent tech entrepreneurs. This follows Ferrari's previous acceptance of cryptocurrencies for car purchases, highlighting its commitment to innovation within the automotive industry.
Source: YAHOO