Reported 11 months ago
At this year's Computex 2024 Taipei International Computer Exhibition, in addition to tech giants like NVIDIA CEO Huang Renxun and AMD CEO Lisa Su, Taiwan's 'Green Gummy Bears' made their debut, showcasing the local tech mystique to the world. The collaboration between Computex and the iconic Green Gummy Bears snack aimed to emphasize sustainability and introduce Taiwan's culture to international buyers. The participation of the gummy bears at the event, along with other cultural elements like the 'tea-serving culture,' helped soften the image of the tech expo and promote Taiwan's unique characteristics, making it a successful marketing platform for the country on the global stage.
Source: YAHOO