Reported about 1 year ago
The Premier League has signed a four-year, £52 million deal with Guinness, making the brewing giant its 'official beer' and new global partner. The agreement replaces Budweiser as a sponsor and marks Guinness's first foray into football sponsorship. The deal, presented at the league's AGM, aims to benefit all 20 clubs equally, without pursuing a specific title sponsor since 2016. The agreement includes promoting both traditional and non-alcoholic versions of Guinness, and Barclays is expected to renew as an official partner as well.
Source: YAHOO