Reported 11 months ago
As Walmart faces strong competition from Amazon, concerns arise over the possibility of Amazon surpassing Walmart's revenue in the near future. To counter this, Walmart is targeting high-income consumers, using data analytics to provide a better shopping experience and offering convenient services to appeal to this demographic. Results show that high-income households with annual incomes between $100,000 and $150,000 have become Walmart's second largest consumer group. However, Walmart still needs to actively improve customer experience to maintain its retail leadership position in the face of a prolonged battle with Amazon. Source: Business Weekly
Source: YAHOO