Reported 3 months ago
Amid rising inflation, McDonald's is facing declining sales as budget-conscious customers seek better value elsewhere. The fast-food giant reported a 0.7% drop in sales at U.S. stores, leading to a global sales decrease of 1%. CEO Chris Kempczinski noted a shift in consumer behavior, particularly among low-income households, prompting the introduction of new value meal options. Despite early signs of success with the $5 meal deal, the company acknowledges the need for further improvements to win back customers.
Source: YAHOO