Reported about 22 hours ago
At TechCrunch's 2025 All Stage event, Index Ventures partner Jahanvi Sardana emphasized that early-stage founders shouldn't overly fixate on total addressable market (TAM), as successful startups often arise from previously non-existent markets. Highlighting examples like Google and Amazon, she categorized TAM into three types: known, emerging, and invisible markets, urging founders to focus more on product-market fit and their unique insights rather than relying solely on industry metrics. Sardana advised founders to clearly understand their customers and their motivations to successfully attract investors.
Source: YAHOO