Reported 3 days ago
Adrian Choy, the 'Chief Dreamer' of DurianBB, is revolutionizing the perception of durian in Malaysia, transforming it into a cultural experience akin to wine tasting in Bordeaux. At DurianBB Park, visitors can sample various durian types while enjoying themed entertainment, such as a durian musical and interactive games. Despite slowing export growth, DurianBB is focusing on experiential offerings and plans to open a 'DurianBB Universe' in Singapore, aiming to create the largest integrated durian experience globally.
Source: YAHOO