Reported about 7 hours ago
JCPenney CEO Marc Rosen discusses the company's optimistic outlook as the holiday shopping season begins, highlighting strong consumer spending trends since back-to-school shopping. With a significant expansion of their rewards program and a multifaceted promotional strategy, including discounts tied to events, JCPenney aims to enhance customer experience through a billion-dollar reinvestment in both physical and digital shopping. Rosen emphasizes that value isn't just about pricing, but also about quality and fashion, positioning JCPenney as a go-to store for consumers seeking great deals.
Source: YAHOO