Reported 1 day ago
Jefferies has reiterated its 'Hold' rating on Roku (NASDAQ: ROKU) with a $100 price target, noting the company's progress in artificial intelligence initiatives that enhance operational efficiency and user experience. The firm highlights Roku's AI-driven tools and the new Ads Manager leveraging generative AI to reduce production costs. Despite recognizing Roku's potential, Jefferies suggests that other AI stocks may offer better upside and lower risk.
Source: YAHOO