Reported 8 months ago
Kevin Mayer, co-founder of Candle Media, discusses the declining linear TV landscape at the 2024 Cannes Lions International Festival of Creativity. He points out that linear TV is on a secular decline due to the high costs of sports rights, which led to many households paying for something they didn't necessarily watch. Mayer highlights the need for major streaming companies to enter sports partnerships to enhance their ecosystems. He also comments on TikTok's potential ban in the US and the troubled acquisition saga of Paramount Global, emphasizing the challenges faced by Paramount as a company.
Source: YAHOO