Reported about 1 year ago
The Korean entertainment industry, from Korean dramas and movies to K-POP, continues to captivate global audiences, leading to a surge in the popularity of Korean cuisine. Influenced by related celebrities, the demand for Korean food worldwide is increasing, with phenomena such as K-drama and K-POP driving the trend. This has resulted in a booming market for Korean instant noodles, seaweed rolls, and other food products, with a significant portion of sales coming from overseas. The exposure and impact of Korean culture through various forms of media have contributed to the international success of Korean food, with innovative products like dried kimchi blocks tailored to fit different cultural preferences.
Source: YAHOO