Krispy Kreme Overhauls Distribution Strategy for Profitability

Reported about 11 hours ago

Krispy Kreme is revamping its distribution approach by focusing on selling doughnuts through major retailers like Walmart and Costco, following its separation from McDonald's. The company has cut down its locations by over 6% in the third quarter and aims for profitable growth by exiting underperforming markets and forging partnerships with high-traffic retailers. Their recent strategic shifts include outsourcing logistics and exploring automation to improve operations. Despite a loss in the third quarter, Krispy Kreme is optimistic about future growth driven by international markets.

Source: YAHOO

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