Kroger Reintroduces Paper Coupons, Boosting Sales

Reported about 6 hours ago

Kroger has brought back paper coupons across its stores, leading to an increase in item sales, especially among older and less tech-savvy customers who felt excluded by digital coupons. The demand for coupons has risen as low and middle-income households seek bargains, reflecting a shift in shopping habits due to economic concerns. Despite steady overall spending, consumers are increasingly turning to private labels and making more frequent, smaller shopping trips.

Source: YAHOO

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