Lackluster Sales Expected during China's Singles' Day Event

Reported about 1 month ago

China's Singles' Day sales festival, once a major shopping event, is projected to see minimal growth due to consumer disappointment arising from economic challenges. Analysts report that shifting shopping habits, intense market competition, and current economic instability have dampened enthusiasm. Merchants are focusing on profit rather than sales volume as job security concerns persist. Once lucrative shopping festivals are now marked by heavy discounting and cautious consumer sentiment, leaving many shoppers uninspired.

Source: YAHOO

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