Reported about 1 year ago
Interest in the British and Irish Lions tour of Australia has surpassed all previous records with over 10,000 official travel packages sold just four months after release, already exceeding numbers from past tours. The enthusiasm extends to the pre-tour game against Argentina in Dublin, leading to unprecedented demand. Social media engagement has peaked with over 100 million video views, attracting a younger audience and setting the stage for a highly anticipated tour despite concerns over Australia's competitiveness and changes in fixtures. The Lions director highlights the importance of digital platforms in engaging a global fan base and converting followers into dedicated supporters.
Source: YAHOO