Reported 1 day ago
LiveRamp Holdings, Inc. has teamed up with Walgreens Advertising Group to utilize its extensive first-party data from over 101 million loyalty members, aiming to create more personalized and measurable advertising campaigns. This collaboration is expected to improve media performance through enhanced interoperability, flexibility, and greater control, ultimately benefiting both brands and their media partners. LiveRamp provides a data connectivity platform that upholds consumer privacy while offering various marketing solutions.
Source: YAHOO