Reported 1 day ago
McDonald's kicks off 2025 with its McValue menu, aiming to inspire value competition in the fast food industry. The new platform features affordable meal options and partnerships for exclusive deals, responding to growing consumer demand for budget-friendly choices amidst increasing competition from both fast food chains and casual dining establishments. While franchise operators believe the strategy will draw in more customers, analysts note the potential for compressed margins and caution that substantial results may take time to manifest.
Source: YAHOO