Reported 8 months ago
McDonald's (MCD) is falling behind Burger King in same-store sales growth in the US as the fast-food industry shifts towards value-focused meal options to appeal to budget-conscious consumers. While McDonald's same-store sales grew by 2.5% last quarter, Burger King outpaced them with 3.8% growth, highlighting the intensifying competition in the market. The article discusses McDonald's response with a new $5 value meal deal and the challenges franchisees may face due to potential margin pressures.
Source: YAHOO