Reported 2 days ago
Beast Industries, owned by popular YouTuber MrBeast, is revising its giveaway strategy under new CEO Jeffrey Housenbold, focusing on securing products for free or at discounts instead of paying retail prices. This shift comes as the company seeks to turn profitable after facing financial losses last year due to high media spending. Housenbold aims to reduce expenses while maintaining MrBeast’s unique video appeal, potentially influencing operational strategies for other content creators in the digital space.
Source: YAHOO