Reported 11 months ago
As sports consumption diversifies, the NBA seeks to expand its reach to cater to fans across various content consumption platforms. The league executive, Mark Tatum, highlights the importance of partnerships with social media, digital media, streaming, and traditional media partners in today's media landscape. The NBA is currently negotiating a new media rights package that could potentially reach $76 billion, with discussions pointing to potential new partners like NBCUniversal, Amazon, and Disney among others.
Source: YAHOO