Reported about 1 year ago
Nike is anticipated to report its slowest revenue growth in two years in the upcoming fourth-quarter results due to lack of innovation and fierce competition from Deckers' Hoka and Roger Federer-backed On. Several brokerages have lowered their price targets on Nike, foreseeing further market share loss to more innovative brands. Despite this, Nike is banking on the upcoming Paris Olympic Games to showcase performance products and regain market share. On and Hoka have seen a rise in market share at the expense of Nike, prompting Nike to implement a $2 billion cost-saving plan, including a reduction in key sneaker lines.
Source: YAHOO