Reported about 5 hours ago
Nike is facing a significant challenge in reconnecting with teenage consumers, as recent survey results show the brand losing appeal among this demographic, particularly among females. The 'Taking Stock With Teens' survey indicates that Nike's products, especially its Jordan sneakers, are viewed as declining trends. This shift in preference toward streetwear brands poses a threat to Nike, which has historically struggled in that category. Following the announcement of Elliott Hill's return as CEO, Nike's stock has declined, highlighting the urgency for the brand to address these issues.
Source: YAHOO