P&G Faces Unexpected Sales Decline Amidst Consumer Shift to Cheaper Brands

Reported about 1 month ago

Procter & Gamble reported a surprising decline in quarterly sales for the second consecutive time, attributing the drop to price-sensitive consumers in the U.S. and China opting for less expensive health and family care products. The company revealed a 0.6% fall in first-quarter net sales to $21.74 billion, falling short of analysts' predictions. While P&G's market share remained flat recently, they plan to invigorate their brand offerings and launch new products to sustain growth amidst a challenging economic environment influenced by inflation and increased competition.

Source: YAHOO

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