People Inc. and Microsoft Sign AI Licensing Agreement Amid Declining Traffic from Google

Reported about 9 hours ago

People Inc., a major U.S. media publisher, announced a new AI licensing deal with Microsoft during IAC's earnings report. This agreement allows People Inc. to enter Microsoft's publisher content marketplace, marking its second AI collaboration after OpenAI. CEO Neil Vogel emphasized the importance of compensating publishers for their content amid a significant decline in traffic from Google, which dropped from 54% to 24% in recent months. People Inc. has actively sought to implement strategies to block unwanted AI crawlers, further aiming to negotiate more content deals.

Source: YAHOO

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