Reported 2 days ago
PepsiCo announced its acquisition of prebiotic soda brand Poppi for $1.95 billion, aiming to expand in the healthier beverage market amidst declining demand for traditional sodas. The deal comes as young consumers increasingly favor health-conscious drinks, with Poppi's sales soaring by 122% in recent months. The acquisition reinforces PepsiCo's strategy to pivot towards wellness products and strengthen its position against competitors in the evolving beverage landscape.
Source: YAHOO