Reported 1 day ago
Phoebe Gates and her co-founder Sophia Kianni have launched Phia, a shopping app that simplifies fashion item comparisons, drawing rapid interest from investors and users alike. Since its April debut, the app has garnered 500,000 users and recently raised $8 million in a record short period. Focusing on Gen Z engagement, the founders utilize social media and public communication strategies to enhance their brand, with plans for future growth that include personalized shopping experiences.
Source: YAHOO