Preserving Tradition: From Tailoring Cheongsams in a Classic Taiwanese Store to Crafting Golden Horse Film Costumes

Reported 7 months ago

At the age of 71, Chen Zhongxin has been making cheongsams for nearly 60 years, handling over 10,000 of these traditional dresses in his family's Taipei store, Jade Phoenix Cheongsam. Originally a tailor in Fuzhou, Chen's father transitioned to making cheongsams in Taiwan, eventually passing the business to Chen who struggled when ready-to-wear clothing became popular. However, by securing orders for the film 'Nie Yinniang,' the store was rejuvenated. Chen began specializing in high-end custom-made cheongsams, incorporating modern fabrics and innovative designs while maintaining the tradition of enhancing women's beauty. Clients visiting the store receive straightforward advice and meticulous measurements from Chen, with the final dresses taking 1-2 months to complete at varying prices, emphasizing his dedication to quality and customer satisfaction.

Source: YAHOO

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