Reported 3 days ago
Diageo is promoting its zero alcohol variant, Guinness 0.0, as traditional sales of its flagship stout encounter challenges from price increases, which have alienated some customers in the UK. As a result, pubs are increasingly opting for alternatives like Heineken's Murphy's stout. While Guinness remains dominant, rising competition from both established and new brands is reshaping the market landscape, thereby presenting an opportunity for rivals to capture some of the growing stout segment.
Source: YAHOO