Reported about 23 hours ago
Procter & Gamble has reported an increase in demand for its Tide evo laundry detergent, which is packaged in recyclable paper and marketed as a more environmentally friendly option. The product has seen strong sales since its debut in Colorado and is being offered nationwide online. Despite general consumer preferences leaning towards price and convenience over sustainability, shoppers are willing to pay a 50% premium for Tide evo, signaling a growing interest in reducing plastic use. The company is expanding manufacturing capacity to meet demand.
Source: YAHOO