Reported about 10 hours ago
Shein, the Chinese fast-fashion giant, is opening its first permanent store in Paris amidst significant resistance from French lawmakers and local retailers who claim its low-cost model undermines local businesses. This move comes as part of Shein's strategy to expand in France despite legislative challenges targeting its business practices and customs exemptions. French officials argue that Shein's presence threatens jobs and traditional shops, while the company asserts that its demand-driven model can benefit local economies by attracting younger consumers.
Source: YAHOO