Shoppers focus on value, not just the cheapest option

Reported 6 months ago

American households are seeking value for their money while shopping, leading to increased sales at bargain retailers like Walmart and Costco. While thrifty shoppers are flocking to discount stores for deals on everyday necessities, there is also a trend of selective spending on quality products that are on trend and provide long-term value, even if they are slightly more expensive. Retailers like Abercrombie & Fitch and Williams-Sonoma are seeing boosts in sales by catering to these consumer preferences, emphasizing the importance of value over just low prices.

Source: YAHOO

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