Reported 6 months ago
The article discusses how footwear companies like New Balance, Under Armour, and others are racing to develop innovative cushioning technologies for running sneakers in response to a shift in consumer preferences towards comfort and performance. These advancements in foam compounds and cushioning materials have led to the rise of "super shoes" designed for races and everyday wear, with companies collaborating with chemical conglomerates to create proprietary foam technologies. The push for versatile, comfortable, and high-performance sneakers has sparked a competition among footwear brands to find the next generation of cushioning materials that balance durability, comfort, and athletic performance.
Source: YAHOO