Reported 30 days ago
As the airline industry increases fees, Southwest Airlines is adopting a customer-focused transformation strategy. CEO Bob Jordan emphasizes that the company's evolution responds to customer demands, offering features like assigned seating and premium amenities. Upcoming initiatives, such as Getaways by Southwest, are expected to enhance profit margins without resorting to hidden fees. Jordan stresses the importance of understanding future customer needs to maintain the Southwest brand's integrity.
Source: YAHOO