Reported 11 months ago
Candle Media Co-Founder Kevin Mayer discusses at the 2024 Cannes Lions International Festival of Creativity how sports streaming plays a crucial role in the broader strategy of major streaming services, highlighting that sports and news are key for linear TV. Mayer anticipates a continued decline in pay television as viewers shift to alternative sports-watching options, potentially leading to a collapse of the traditional TV environment. He also touches on the significance of sports streaming for the ecosystem of companies like Amazon and Google.
Source: YAHOO