Reported 2 months ago
In a significant move to address its ongoing crisis, Starbucks has appointed Brian Niccol, the current chairman and CEO of Chipotle, as its new CEO, effective September 9. This decision comes as the company faces declining sales and leadership challenges, with Niccol tasked to revitalize the brand and improve operational stability. His track record at Chipotle, where he successfully navigated financial turmoil and led significant growth, positions him well to implement necessary changes at Starbucks to restore confidence and drive future growth.
Source: YAHOO