Reported 2 months ago
Starbucks has experienced a significant decline in its performance, with alarming drops in sales across North America and internationally. The company's stock has fallen 21% over the past five years, reflecting broader issues such as leadership turmoil, competition, and changing consumer preferences. Analysts suggest that while some challenges are temporary, structural problems like market saturation and declining brand appeal to younger consumers are serious issues that will take time to address. The call for a leadership change, particularly involving founder Howard Schultz, has intensified as the company struggles to navigate its path forward.
Source: YAHOO