Reported 14 days ago
Starbucks, under CEO Brian Niccol, is embarking on a transformation as it approaches 2026, focusing on innovative offerings such as artisanal pastries and protein drinks while enhancing its app with voice ordering capabilities. The company is restructuring to improve margins by closing unprofitable locations and eliminating non-retail jobs, aiming to boost customer engagement and morning traffic. Despite some challenges in sales and profits, Niccol highlights opportunities for growth and a commitment to revamp stores to foster community connections.
Source: YAHOO