Reported 27 days ago
Starbucks aims to strengthen its presence in the Middle East by opening 500 new locations over the next five years, creating 5,000 jobs as part of a recovery strategy following challenges and consumer boycotts faced last year. CEO Brian Niccol emphasized the company's commitment to growth in the region, despite previous backlash related to its stance on geopolitical issues. Currently operating over 1,300 stores in the Middle East through a partnership with Alshaya Group, Starbucks is also exploring expansion in other markets including China.
Source: YAHOO