Reported 4 months ago
Starbucks CEO Brian Niccol expressed confidence in the company's Back to Starbucks initiative, despite recent disappointing earnings. He emphasized a shift towards enhancing employee roles and using algorithms to improve service efficiency, rather than relying heavily on high-tech equipment. The chain plans to redesign stores to encourage customer hangouts, explore in-store baking, and introduce a new afternoon menu, all while aiming to create a calmer atmosphere in their coffeehouses.
Source: YAHOO