Stellantis Faces Brand Restructuring Dilemma in CEO Search

Reported about 10 hours ago

As Stellantis seeks a new CEO, the company must determine the future of its diverse brand portfolio, comprised of 14 different names. The challenge lies in balancing brand recognition with potential market restructuring, especially as the company has seen declining sales and struggles in both the U.S. and European markets. Decisions on whether to consolidate brands like Jeep, Ram, and Chrysler or potentially drop struggling ones like DS and Alfa Romeo are imperative for revitalizing company performance amidst increasing competition and strict emissions regulations.

Source: YAHOO

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