Reported 4 days ago
During the Super Bowl, ads from companies like Danone and Nestlé highlighted the increasing popularity of cold coffee consumed at home, pivoting from café reliance as over 70% of Starbucks beverages are now cold. Innovations such as multi-serve bottles and home brewing machines are making it easier for consumers to enjoy cold brews, which are less acidic and more flavorful. As prices surge due to inflation, many are opting to recreate café experiences at home, with ready-to-drink cold coffee sales skyrocketing by over 80% in the past year.
Source: YAHOO