Reported 8 months ago
Tourism in Switzerland has been booming, with an increase in the number of overnight stays by global tourists. The Greater China region saw a significant rise in visitors, particularly from Taiwan, with a substantial growth in overnight stays. Switzerland offers a variety of activities for summer travelers, including biking through vineyards, crossing the Matterhorn peak, and experiencing traditional Swiss barbecues. Visitors can enjoy unique experiences like exploring Geneva's romantic vineyard bike routes, handcrafting personalized watches, and exploring cultural and culinary aspects in Zurich. Additionally, sports enthusiasts can engage in activities like Alpine Crossing on the Matterhorn peak and taking the highest cross-border cable car in the Alps. The article also highlights the new attractions, such as the Harder Kulm Panorama Playground and the open-air cable cars in Zermatt, offering spectacular views of the Matterhorn peak. Updates on the new Swiss National Tourism logo and sustainable travel initiatives are also mentioned, emphasizing the diverse travel experiences and encouraging visitors to explore Switzerland's unique qualities and engage in activities aligned with their interests and preferences.
Source: YAHOO