Reported 2 days ago
Tesco has successfully navigated a competitive landscape in the UK supermarket sector, overcoming challenges posed by German discounters Aldi and Lidl. Under the leadership of Ken Murphy and his predecessor Sir Dave Lewis, Tesco has transformed its business strategy to focus on price competitiveness and customer loyalty, achieving impressive profit growth and increasing market share. By implementing initiatives like the Aldi Price Match and overhauling its loyalty program, Tesco has solidified its position, ensuring that customers have fewer reasons to shop elsewhere.
Source: YAHOO